Islamic marketplace Archives - LAW AND RELIGION FORUM

In February, IGI Global will release “Islamic Economy and Social Mobility: Cultural and Religious Considerations” by Hasan Shahpari (Community College of Philadelphia) and Tahereh Alavi Hojjat (DeSales University). The publisher’s description follows:

In an era of globalization and cross-cultural awareness, an interest in the relationship between economics and religion, politics, and social behavior is alive and well. In particular, the Islamic economy has become a focal point of interest for economists and government leaders around the world interested in understanding the relationship between religion and economics among primarily Islamic regions.

Islamic Economy and Social Mobility: Cultural and Religious Considerations analyzes the social, cultural, religious, and political implications of the Islamic economy at the global level. Highlighting the foundations upon which Islamic ideology is formed and how it impacts socio-cultural and economic systems both within and outside of primarily Islamic regions, this publication is an ideal reference source for economists, sociologists, international relations professionals, researchers, academics, and graduate-level students.

This month, Ashgate releases “The Principles of Islamic Marketing,” second edition by Baker Ahmad Alserhan (Qatar University). The publisher’s description follows:

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book.

The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets.

Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.